
The launch of a portable storage device combining ATM style PIN code access and hardware encryption was communicated to national, business, consumer technology and lifestyle media.
The proactive product review campaign complemented news releases and included the coordination of delivery and collection of units to ensure a good flow of review stock.
Results!
• 5 pieces of National newspaper coverage including The Times and The Daily Mail with combined opportunities to see of 68,101,164
• News and reviews inked in over 30 consumer technology titles including PC Pro and Computeractive
• Over 10 channel and SME media titles covered the news
• Awards from The Times, Micro Mart, Business Info and Alt om DATA
• Direct link between uplift in online web sales of product and high levels of coverage
Mass media launch of world’s most advanced bionic leg – Ottobock Healthcare
The first UK patient received a new prosthetic leg system ‘Genium’ and benefits of mobility and lifestyle communicated to broadcast and national media. Media Safari’s Med-tech PR team coordinated the launch of the world’s most advanced bionic prosthetic leg system... Read more
Integrated PR and Social Media – Bitdefender
An off and online campaign strategy to highlight the concerns and precautions of cybercrime. Bitdefender, an award winning creator of internationally certified internet security software, partnered with Media Safari for a PR and social media campaign. The objective was to educate... Read more

Media outreach on innovations in CT – Siemens Healthcare
A pioneering low dose, high speed CT system was launched into the UK by Siemens Healthcare and rapidly gained orders. To capitalise on the sales success and stimulate more interest from other NHS Trusts, a proactive media outreach was arranged.... Read more

Media and analyst relations at trade events – Siemens IT Solutions and Services
By providing more than a basic level approach to event PR, Media Safari has supported Siemens at Green IT Expo 2010, Biometrics 2010 and Public Sector Efficiency Expo 2011 to help build media and analyst relationships. At the Green IT... Read more

Real life consumer health case studies – Siemens Hearing Instruments
When Siemens launched a new range of digital hearing instruments it appointed Media Safari to deliver proactive media relations including the use of real life case studies. One case study was Kellie Moody, a 26 year old semi-finalist of the... Read more

Online PR and gaming press tours – Ascaron Entertainment
Using a combination of digital media to engage end users and traditional PR to encourage media pick up, Media Safari was able to help Ascaron Entertainment successfully launch approximately 40 games titles between 2008 and 2010. Generating hype and buzz... Read more

Twitter strategy and management – Ottobock Healthcare
With PR communicating to trade and disability camps, Ottobock Healthcare wanted to better engage its wider consumer audiences. Topics included accessibility inclusion and the range of innovative solutions available for people with limited mobility. Following research into target groups, Media... Read more

Copy writing internal and external newsletters – Siemens Healthcare Diagnostics
Media Safari copy writes and edits a monthly email newsletter for company employees and an external company magazine printed quarterly on behalf of Siemens Healthcare Diagnostics. The monthly e-newsletter for staff was designed as a regular internal communication following a... Read more

Copy writing for web – Avanquest Software
Web Easy, a web design and creation suite, is one of Avanquest Software’s flagship products. With huge growth in the web design software market following the growing appetite amongst consumers and businesses to take charge of their online presence, Avanquest... Read more
Advertising creative overhaul – Xograph Healthcare
A creative refresh overhauled the company’s brand identity working across business stationery, sales collateral and advertising artwork to inject new imagery and iconography. As one of the few independent medical equipment companies in the UK, Xograph Healthcare needed a strong... Read more

Providing creative photographers wherever and whenever
Images to accompany press releases or for design work can bring messages to life and colour a page. We offer a national network of creative photographers that can be arranged at very short notice to capture sales success moments, official... Read more

A European marketing communications arm – NetObjects Inc
Working closely with the NetObjects marketing team in USA, Media Safari’s was appointed to reaffirm NetObjects’ rich brand heritage as a leading web design software provider in the UK plus extend brand recognition to new audiences overseas. The strategy involved... Read more
Customer reference programmes – Siemens Healthcare Diagnostics
Collateral constructed from the direct feedback from your customers is true to life and a powerful marketing tool. To unlock the real benefits of how laboratory technology has assisted the delivery of predictable test turnaround times, quality assurance and powered... Read more

Parliamentary monitoring – Siemens IT Solutions and Services
Siemens IT Solutions and Services appointed Media Safari to triage and manage the daily influx of intelligence gained from a leading parliamentary monitoring service. By having a team that is fully in tune with portfolio and client base managing information... Read more
Digital marketing training – Atradius
Global credit insurance and risk management giant Atradius was looking to tap into the potential of social media and to better connect with and educate business prospects online. Marketing Careers phased its approach to the project by firstly running a... Read more

Our campaigns for global technology brands balance professional management with creative ideas to deliver a message that achieves commercial aims.

We have extensive consumer tech PR experience across software for PC and Mac, gaming hardware, console / computer peripherals and games on Nintendo DS & Wii.
We represent some of the world's leading healthcare technology, diagnostic and mobility companies providing strategic PR direction and tactical support.
Contact Us
Media Safari
Beehive Yard
Walcot Street
Bath BA1 5BT
UK
+44 (0)1225 471 202
whitenosugar@mediasafari.co.uk

