Real life consumer health case studies – Siemens Hearing Instruments

When Siemens launched a new range of digital hearing instruments it appointed Media Safari to deliver proactive media relations including the use of real life case studies.

One case study was Kellie Moody, a 26 year old semi-finalist of the BBC 3 programme, ‘Britain’s Missing Top Model’.  She was positioned as a hearing health ambassador to speak out on the prejudices deaf people face and to be an inspiration to other young deaf people.

Results!
•  Case study coverage appeared in The Independent, The Sunday Express and Mirror.co.uk
•  Deaf community media interviews included One in Seven, National Deaf Children’s Society (NDCS) Magazine, Hearing Times, British Deaf News, Hear Here!, Hearing Matters and Disability Product News
•  Trade audiology coverage inked in the two key titles Audio Infos and ENT & Audiology News
•  Peaks in Siemens Hearing Instruments’ web traffic were identified on corresponding coverage dates indicating a good reader response rate in finding out more
•  Video case study of Kellie Moody appeared on 25 online media and social / blog sites. It gained 2,310 Youtube.com views in first few weeks and deaf equivalent Sign-Tube.com gained 541 views

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