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A client for over 8 years, the consumer and trade PR campaign for Avanquest, a leading global software developer and publisher, has constantly evolved in tune with B2B / B2C offerings. These have included business utilities, PC repair and PDF creation, CAD for architectural and construction industries plus consumer titles for language learning, craft and genealogy plus Nintendo DS games.
Handling up to 24 new product launches each year, Media Safari managed Avanquest’s UK press office, drafted and distributed news announcements and handled on going product reviews and covermounts. The team constantly aimed to maximise product visibility in consecutive issues of target publications by managing the cycle of news, reviews and covermounts across Avanquest’s extensive software portfolio.