exploring communication®

It’s in our DNA…

Find out more >>

169% increase in online reach for Bitdefender

Our award winning campaign
continues to deliver…

Find out more >>

26% share of voice helps Siemens shout louder

Med-tech PR demonstrates value 
of health innovation

Find out more >>

80% rise in Facebook reach for Ottobock

Increase in social media
footprint on all platforms

Find out more >>

Is your organisation getting the attention it deserves?

We build results
led campaigns…

Find out how >>

Today’s top health stories

BBC News Online has reported on a study published in Nature, which has revealed breast cancer should be classified as 10 separate diseases. According to the journal, the categories could help improve treatment by allowing tailored drugs to be used according to a patient’s specific type of breast cancer. The international team of scientists looked at frozen breast cancer samples from around 2,000 women at hospitals in the UK and Canada. Cancer Research UK described the findings as a “landmark” and added it would begin using the new criteria in clinical trials if funded.

The creation of health and wellbeing boards (HWBs) marking the return of public health to local authorities is a “seismic shift and a significant opportunity” says the Guardian. However, it highlights there are limits to representation, and that not everyone with a local stake will be able to sit on the new bodies. The report argues while some HWBs will not have district council representation there remains opportunities for districts to be involved, including ensuring limited funds are being spent more efficiently.

The HSJ has reported on a letter issued by the Chairman of Monitor, the independent regulator of NHS Foundation Trusts, who issued a negative assessment of savings acute trusts must be prepared to make over in the coming three years. David Bennett wrote to trust CEOs stating cost improvement plans would have to be delivered “on an even more ambitious scale going forward,” following predictions for saving requirements rose from 4.5% to 5.5% for the next two financial years.

 

RSS

More Healthcare Digest

Today’s top health news

The Guardian reports, speaking at the annual conference of Public Health England the Chief Executive of NHS England has warned that obesity will bankrupt the health service unless Britain gets serious about tackling the problem. Simon Stevens said the health... Read more

Today’s top health news

A simple urine test which can detect the human papilloma virus (HPV) could offer women a much less invasive alternative to the cervical cancer screening or ‘smear’ test, reports The Independent. Currently all women in England aged between 24 and... Read more

Today’s top health news

The Guardian reports, NHS leaders have warned that three-quarters of hospitals could be in the red by end of year without urgent government bailout. Two sets of official figures later this week covering the NHS’s performance in April, May and... Read more

Today’s top health news

The human brain may be able to compensate for some of the early changes seen in Alzheimer’s diseases, reports BBC.co.uk. A new study has shown that some people recruit extra nerve power to help maintain their ability to think. Scientists... Read more

Today’s top health news

The Institute for Fiscal Studies has said that Scotland’s NHS is not better off with independence, reports The Guardian. The think tank revealed that Alex Salmond’s Government was planning cuts in health spending even though NHS budgets are rising in... Read more