exploring communication®

It’s in our DNA…

Find out more >>

169% increase in online reach for Bitdefender

Our award winning campaign
continues to deliver…

Find out more >>

26% share of voice helps Siemens shout louder

Med-tech PR demonstrates value 
of health innovation

Find out more >>

80% rise in Facebook reach for Ottobock

Increase in social media
footprint on all platforms

Find out more >>

Is your organisation getting the attention it deserves?

We build results
led campaigns…

Find out how >>

Today’s top health stories

BBC News Online has reported on a study published in Nature, which has revealed breast cancer should be classified as 10 separate diseases. According to the journal, the categories could help improve treatment by allowing tailored drugs to be used according to a patient’s specific type of breast cancer. The international team of scientists looked at frozen breast cancer samples from around 2,000 women at hospitals in the UK and Canada. Cancer Research UK described the findings as a “landmark” and added it would begin using the new criteria in clinical trials if funded.

The creation of health and wellbeing boards (HWBs) marking the return of public health to local authorities is a “seismic shift and a significant opportunity” says the Guardian. However, it highlights there are limits to representation, and that not everyone with a local stake will be able to sit on the new bodies. The report argues while some HWBs will not have district council representation there remains opportunities for districts to be involved, including ensuring limited funds are being spent more efficiently.

The HSJ has reported on a letter issued by the Chairman of Monitor, the independent regulator of NHS Foundation Trusts, who issued a negative assessment of savings acute trusts must be prepared to make over in the coming three years. David Bennett wrote to trust CEOs stating cost improvement plans would have to be delivered “on an even more ambitious scale going forward,” following predictions for saving requirements rose from 4.5% to 5.5% for the next two financial years.

 

RSS

More Healthcare Digest

Today’s top health news

Many patients with suspected cancer have to wait up to six months before being tested, reports DailyMail.co.uk. Some patients have their cancer risk ‘downgraded’ and are told they do not qualify for the two-week track. Many are later confirmed to... Read more

Today’s top health news

Philips is proposing to buy US medical device group Volcano for €800m, reports FT.com. The deal, Philips’ largest in seven years, comes as the group prepares to split itself into a lighting company and a faster-growing healthcare and consumer business... Read more

Today’s top health news

A new report by the U.S. Food and Drug Administration (FDA) has warned against the use of ultrasound imaging for non-medical purposes, reports DailyMail.co.uk. While there is no evidence that ultrasound can harm a fetus, it can have a small... Read more

Today’s top health news

Simon Stevens has been named the most powerful person in healthcare just eight months after becoming NHS England Chief Executive, reports HSJ.co.uk. Mr Stevens swaps places with health secretary Jeremy Hunt, who now takes up second place in the HSJ100.... Read more

Today’s top health news

Experts have warned that one in five NHS radiotherapy machines used to treat cancer patients is “worryingly” outdated and cannot deliver modern life-saving treatment, reports The Telegraph. Freedom of Information requests from 40 of the 49 NHS radiotherapy centres disclosed... Read more