exploring communication®

It’s in our DNA…

Find out more >>

256% increase in online reach for Bitdefender

Our award winning campaign
continues to deliver…

Find out more >>

26% share of voice helps Siemens shout louder

Med-tech PR demonstrates value 
of health innovation

Find out more >>

80% rise in Facebook reach for Ottobock

Increase in social media
footprint on all platforms

Find out more >>

Is your organisation getting the attention it deserves?

We build results
led campaigns…

Find out how >>

Today’s top health stories

BBC News Online has reported on a study published in Nature, which has revealed breast cancer should be classified as 10 separate diseases. According to the journal, the categories could help improve treatment by allowing tailored drugs to be used according to a patient’s specific type of breast cancer. The international team of scientists looked at frozen breast cancer samples from around 2,000 women at hospitals in the UK and Canada. Cancer Research UK described the findings as a “landmark” and added it would begin using the new criteria in clinical trials if funded.

The creation of health and wellbeing boards (HWBs) marking the return of public health to local authorities is a “seismic shift and a significant opportunity” says the Guardian. However, it highlights there are limits to representation, and that not everyone with a local stake will be able to sit on the new bodies. The report argues while some HWBs will not have district council representation there remains opportunities for districts to be involved, including ensuring limited funds are being spent more efficiently.

The HSJ has reported on a letter issued by the Chairman of Monitor, the independent regulator of NHS Foundation Trusts, who issued a negative assessment of savings acute trusts must be prepared to make over in the coming three years. David Bennett wrote to trust CEOs stating cost improvement plans would have to be delivered “on an even more ambitious scale going forward,” following predictions for saving requirements rose from 4.5% to 5.5% for the next two financial years.

 

RSS

More Healthcare Digest

Today’s top health news

The NHS budget will need to increase by £88bn over the next 50 years, meaning governments could raise taxes or cut spending in other areas to fund it, reports Guardian.com. The soaring costs threaten to render public finances generally “unsustainable”,... Read more

Today’s health news

The CQC is to fast-track inspections of adult social care to ease the winter burden, reports NHE.com. The Chief Executive of the CQC, David Behan, has said that his organisation is working on rapidly re-inspecting care homes which have restrictions... Read more

Today’s top health news

Doctors say they are concerned about the number of cancer patients having their operations cancelled amid “tremendous pressure” facing the NHS this winter, reports BBC.co.uk. The NHS said it was “pulling out all the stops” to ensure patients receive surgery... Read more

Today’s top health news

The Guardian reports, freezing temperatures across the UK risk plunging struggling hospitals into a deeper crisis as the NHS enters its busiest three weeks of the year, health bosses have said. Hospitals are braced for a sudden spike in emergency... Read more

Today’s top health news

BBC News reports, the deadly spread of cancer around the body has been cut by three-quarters in animal experiments, say scientists. A team at the Sanger Institute in Cambridge was trying to figure out what affected tumour spread in the... Read more