exploring communication®

It’s in our DNA…

Find out more >>

169% increase in online reach for Bitdefender

Our award winning campaign
continues to deliver…

Find out more >>

26% share of voice helps Siemens shout louder

Med-tech PR demonstrates value 
of health innovation

Find out more >>

80% rise in Facebook reach for Ottobock

Increase in social media
footprint on all platforms

Find out more >>

Is your organisation getting the attention it deserves?

We build results
led campaigns…

Find out how >>

Today’s top health stories

BBC News Online has reported on a study published in Nature, which has revealed breast cancer should be classified as 10 separate diseases. According to the journal, the categories could help improve treatment by allowing tailored drugs to be used according to a patient’s specific type of breast cancer. The international team of scientists looked at frozen breast cancer samples from around 2,000 women at hospitals in the UK and Canada. Cancer Research UK described the findings as a “landmark” and added it would begin using the new criteria in clinical trials if funded.

The creation of health and wellbeing boards (HWBs) marking the return of public health to local authorities is a “seismic shift and a significant opportunity” says the Guardian. However, it highlights there are limits to representation, and that not everyone with a local stake will be able to sit on the new bodies. The report argues while some HWBs will not have district council representation there remains opportunities for districts to be involved, including ensuring limited funds are being spent more efficiently.

The HSJ has reported on a letter issued by the Chairman of Monitor, the independent regulator of NHS Foundation Trusts, who issued a negative assessment of savings acute trusts must be prepared to make over in the coming three years. David Bennett wrote to trust CEOs stating cost improvement plans would have to be delivered “on an even more ambitious scale going forward,” following predictions for saving requirements rose from 4.5% to 5.5% for the next two financial years.

 

RSS

More Healthcare Digest

Today’s top health news

More than a million adults in the UK may be wrongly diagnosed as asthmatic and be receiving unnecessary medication as a result, reports BBC.co.uk. NICE says a third of adults diagnosed with the lung condition have no clinical signs of... Read more

Today’s top health news

Lung cancer deaths among European women are set to overtake those from breast cancer for the first time this year, reports TheGuardian.com. The trend is largely driven by women in the UK, say researchers. Predicted lung cancer deaths for women... Read more

Today’s top health news

A new study has found the number of women diagnosed with cervical cancer under the age of 35 has risen, reports Telegraph.co.uk. A report by the charity Jo’s Cervical Cancer Trust says that incidence of the illness is up by... Read more

The week’s top 5 health news stories

Alzheimer’s research, a clinical trial of a new heart attack test and changes to the way the NHS is run have all been key stories on the healthcare news agenda this week. Media Safari recaps the five biggest stories from... Read more

Today’s top health news

Health economists have warned that the NHS will end up with a £65bn hole in its finances by 2030 unless ministers plug the gap or allow the quality or availability of care to slip, reports The Guardian. The Health Foundation... Read more