exploring communication®

It’s in our DNA…

Find out more >>

256% increase in online reach for Bitdefender

Our award winning campaign
continues to deliver…

Find out more >>

26% share of voice helps Siemens shout louder

Med-tech PR demonstrates value 
of health innovation

Find out more >>

80% rise in Facebook reach for Ottobock

Increase in social media
footprint on all platforms

Find out more >>

Is your organisation getting the attention it deserves?

We build results
led campaigns…

Find out how >>

Today’s top health stories

BBC News Online has reported on a study published in Nature, which has revealed breast cancer should be classified as 10 separate diseases. According to the journal, the categories could help improve treatment by allowing tailored drugs to be used according to a patient’s specific type of breast cancer. The international team of scientists looked at frozen breast cancer samples from around 2,000 women at hospitals in the UK and Canada. Cancer Research UK described the findings as a “landmark” and added it would begin using the new criteria in clinical trials if funded.

The creation of health and wellbeing boards (HWBs) marking the return of public health to local authorities is a “seismic shift and a significant opportunity” says the Guardian. However, it highlights there are limits to representation, and that not everyone with a local stake will be able to sit on the new bodies. The report argues while some HWBs will not have district council representation there remains opportunities for districts to be involved, including ensuring limited funds are being spent more efficiently.

The HSJ has reported on a letter issued by the Chairman of Monitor, the independent regulator of NHS Foundation Trusts, who issued a negative assessment of savings acute trusts must be prepared to make over in the coming three years. David Bennett wrote to trust CEOs stating cost improvement plans would have to be delivered “on an even more ambitious scale going forward,” following predictions for saving requirements rose from 4.5% to 5.5% for the next two financial years.



More Healthcare Digest

Today’s top health news

According to a new study, genetic mutations linked with cancer accumulate with age showing that many elderly people over 50 have acquired DNA changes associated with leukaemia, reports The Independent. Scientists estimated that more than 20 per cent of people... Read more

Today’s top health news

New figures published by the Health and Social Care Information Centre reveal 900 more patients are being admitted to hospital every day in England compared with a year ago, reports dailymail.co.uk. Those aged 65 to 69 were most likely to... Read more

Today’s top health news

NHS England will hand decision-making for spending on hospitals, GPs surgeries and drop-in centres in Greater Manchester to local politicians, reports BBC News. It will mean council leaders and ultimately Greater Manchester’s new directly elected mayor will control how budgets... Read more

Today’s top health news

A scheme funded by the Department of Health and NHS England to match dementia researchers with members of the public who are willing to take part in studies has been launched, reports BBC News. Projects vary from trials of new... Read more

Today’s top health news

Research funded by the Stroke Association found that that the routine early use of MRI scans in children with suspected ischaemic stroke could significantly accelerate the process and improve outcomes, reports The Guardian. Doctors involved in the research are now... Read more