exploring communication®

It’s in our DNA…

Find out more >>

256% increase in online reach for Bitdefender

Our award winning campaign
continues to deliver…

Find out more >>

26% share of voice helps Siemens shout louder

Med-tech PR demonstrates value 
of health innovation

Find out more >>

80% rise in Facebook reach for Ottobock

Increase in social media
footprint on all platforms

Find out more >>

Is your organisation getting the attention it deserves?

We build results
led campaigns…

Find out how >>

Today’s top health stories

BBC News Online has reported on a study published in Nature, which has revealed breast cancer should be classified as 10 separate diseases. According to the journal, the categories could help improve treatment by allowing tailored drugs to be used according to a patient’s specific type of breast cancer. The international team of scientists looked at frozen breast cancer samples from around 2,000 women at hospitals in the UK and Canada. Cancer Research UK described the findings as a “landmark” and added it would begin using the new criteria in clinical trials if funded.

The creation of health and wellbeing boards (HWBs) marking the return of public health to local authorities is a “seismic shift and a significant opportunity” says the Guardian. However, it highlights there are limits to representation, and that not everyone with a local stake will be able to sit on the new bodies. The report argues while some HWBs will not have district council representation there remains opportunities for districts to be involved, including ensuring limited funds are being spent more efficiently.

The HSJ has reported on a letter issued by the Chairman of Monitor, the independent regulator of NHS Foundation Trusts, who issued a negative assessment of savings acute trusts must be prepared to make over in the coming three years. David Bennett wrote to trust CEOs stating cost improvement plans would have to be delivered “on an even more ambitious scale going forward,” following predictions for saving requirements rose from 4.5% to 5.5% for the next two financial years.

 

RSS

More Healthcare Digest

Today’s top health news

Patients in the south of England are waiting significantly longer for vital treatment, reports NationalHealthExecutive.com. The study noted that nine of the 10 worst performing commissioning bodies, with respect to the 18-week ‘referral to treatment’ target, were in the south.

Today’s top health news

A new study has been published analysing the spread of breast cancer cells to other parts of the body from the primary tumour at late stages of disease development, reports AuntMinnieEurope.com. The team noted that most of the genetic changes... Read more

Today’s top health news

A drug-resistant “Japanese fungus” has been identified in at least 55 hospitals across the UK, reports Telegraph.co.uk. NHS trusts have been ordered to deep-clean all affected areas following over 200 patients confirmed to either be infected with, or carriers of,... Read more

Today’s top health news

NHS England has relaxed its position on clinicians using WhatsApp, reports NursingTimes.net. The shift in tone noted that “WhatsApp and other messaging services can provide a useful way for staff to communicate”, however NHS England remain firm that the service... Read more

Today’s top health news

The number of patients waiting for planned surgery has now risen above four million for the first time since 2007, reports NationalHealthExecutive.com. This information comes from NHS England’s monthly update on performance for June and July 2017.