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Facebook Timeline for business explainedMay 18, 2012

Facebook recently introduced a number of changes to business pages to provide updated marketing tools for businesses and organisations. The new Facebook Timeline enables businesses to brand, interact and manage their Facebook account to improve engagement and user experience. We’ve... Read more

How to write a press releaseApril 25, 2012

The press release, also known as a news release or a media release, is an invaluable tool when communicating and building relationships with the media. Press releases are issued with the aim of attracting favourable press attention and should provide... Read more

The PR picture and how to tell 1000 wordsMarch 19, 2012

The use of imagery and photography to gain national coverage is an essential element of any PR campaign. But are your shots getting press coverage where you want and need them? The PR photocall A PR photocall is an event... Read more

Essential tips for life sciences marketingMarch 7, 2012

The Government gave a recent boost to the UK life science industry with the introduction of a dedicated strategy. This has sales, development and marketing implications on the medical devices, diagnostics and pharmaceuticals industries. Is your marketing for life sciences in... Read more

What’s the role of thought leadership in PR?February 28, 2012

Thought leadership has long been a part of the Public Relations (PR) tool kit but there is much debate as to how to define its role and what qualifies as thought leadership. For some, a thought leader is the creative... Read more