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January 2012
Generating software reviews for TurboCAD in engineering, architecture and construction trade media helps to influence buyer decisions and increase brand awareness. A proactive software review programme to complement the distribution of news announcements extends the life span of a product launch cycle. Hands on reviews by journalists encourage greater understanding and bear out the pros and cons of a product often leading to awards and accolades to be used in wider marketing collateral.
Our recent proactive wave of software reviews for Avanquest Software has included the pitching in, placement and management of review samples of IT utilities and specialist CAD software, in addition to hobby and consumer software such as Family Tree Maker.
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