+44 (0)1225 471202
October 2011
Media Safari scooped a gold win at the Chartered Institute of Public Relations (CIPR) PRide Awards 2011 for Best Use of Social Media.
The campaign, ‘Bitdefending The Nation’, evoked a sense of a nation under attack from cyber criminals, viruses & malware. The Social Media strategy included a highly proactive campaign using Twitter, digital media relations, blogger outreach and Facebook to reach key influencers, IT security personnel and prospects.
The judges thought this was a “well executed, comprehensive social media campaign – structured on a technical level which secured exceptional coverage for their client and delivering a serious message.”
Matt King, Digital Director at Media Safari commented, “The Award night was a great team night out and resulted in a gold win that is testimony to everyone’s hard work. Our company philosophy of ‘exploring communication’ means we continually push the boundaries in social media tactics and strategy.”
Find out more about the award winning social media campaign for Bitdefender.
RSS 
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CIPR gold win for best use of social mediaOctober 2011
Media Safari scooped a gold win at the Chartered Institute of Public Relations (CIPR) PRide Awards 2011 for Best Use of Social Media. The campaign, ‘Bitdefending The Nation’, evoked a sense of a nation under attack from cyber criminals, viruses... Read more
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Our campaigns for global technology brands balance professional management with creative ideas to deliver a message that achieves commercial aims.
We have extensive consumer tech PR experience across software for PC and Mac, gaming hardware, console / computer peripherals and games on Nintendo DS & Wii.
We represent some of the world's leading healthcare technology, diagnostic and mobility companies providing strategic PR direction and tactical support.
Media Safari
Beehive Yard
Walcot Street
Bath BA1 5BT
UK
+44 (0)1225 471 202
whitenosugar@mediasafari.co.uk
