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Services

We offer day-to-day PR campaigns, marketing communications and business development support services.


Digital PR

All of the campaigns we roll out have digital PR (PR2.0) consideration to extend the value of traditional PR campaigns. Even the most traditional of business, government or healthcare target audiences search the web and use mobile phones.

Our use of digital techniques always work in tune with a client’s objectives.  This ranges from web optimised press releases through to detailed social media, digital and QR code campaigns.

Case Studies
Twitter strategy and management – Otto Bock Healthcare
Blogger outreach and sponsored conversations – Bitdefender
Copy for web – Avanquest Software

Media Relations

Reaching out to target press on a regular and proactive basis raises awareness of your brand, products or services and the personalities within.

  • National, trade and vertical sector print and digital media liaison
  • Product review coordination
  • Industry award tracking and entry management
  • Thought leadership campaigns via opinion articles and sound-bites
  • Event PR support
  • Software cover mounting
  • Placement of real life case studies
  • Day-to-day press office function
  • Media coverage monitoring and evaluation

Case Studies
Innovations in CT – Siemens Healthcare
Portable data storage product reviews – iStorage
Media and analyst relations at trade events – Siemens IT Solutions and Services
Real life consumer health case studies – Siemens Hearing Instruments
Online PR and gaming press tours – Ascaron Entertainment

Social Media

The explosion of social media is having a significant impact on customer communications.  We unlock your potential to extend brand reach and better engage with online communities.

  • Social media strategy development
  • Social media platform management e.g. Twitter, LinkedIn, Facebook
  • Blog copy development and scheduling
  • Blogger outreach and sponsored conversations
  • Digital marketing and social media training

Case Studies
Twitter strategy and management – Otto Bock Healthcare
Blogger outreach and sponsored conversations – Bitdefender
Digital marketing training – Atradius

Copy Writing

In search of copy writers that unlock the benefits of products or services? Seeking out a team that has an engaging writing style? Search no more…

  • Company and product brochures
  • Guides and white papers
  • Event handouts or support materials
  • Case studies
  • Web copy
  • Advert and advertorial copy development
  • e-blasts and traditional sales letters
  • Company magazines
  • Internal company newsletters
  • Sales support collateral – battle sheets, customer testimonials

Case Studies
Internal and external newsletters – Siemens Healthcare Diagnostics
Copy for web – Avanquest Software

Creative

It’s not just about what you say but how you say it.  From a creative overhaul to photography, videos or podcasts we can help.

  • Marketing literature and advert creative design
  • Branding consultancy and redesign
  • Videos e.g. Vox pops, executive interviews
  • Podcasts
  • Creative photography
  • PowerPoint presentation design and animation
  • Website build or content generation

Case Studies
Providing photographers wherever and whenever – Various
Advertising creative overhaul – Xograph Healthcare

Marketing Communications

From top-level strategy and tactical planning stages through to the delivery of one off projects, our experience can add value.

Clients often consider us a member of their extended marketing team.  This is a great accolade for us and of course they gain the benefits of an integrated communications approach where messages are consistent across differing tactics.  This delivers better value overall and is an instant resource to call on when you need to flex-up output.

  • Total marketing communication strategy development
  • Outsourced PR and marketing function
  • Customer reference guides, testimonial quotes and case studies
  • Sales collateral development – battle sheets, presentations
  • The ‘editor’ of internal or external newsletters
  • Advertising planning and media buying
  • Copy writing for collateral and web
  • Web content management and development

Case Studies
A European marketing arm – NetObjects Inc.
Customer reference programmes – Siemens Healthcare Diagnostics

Parliamentary Monitoring

When the influence of central and local government has a bearing on your sales and business development strategy, it is shrewd to have parliamentary monitoring in place.

Our services work in synergy with your needs for basic level monitoring of voice in Westminster, Whitehall and the regions, to more detailed relationship building with Government influencers and policy makers.

Case Study
Parliamentary monitoring in action – Siemens IT Solutions and Services

Marketing Training

Marketing Careers, our specialist training division, has over a decade of experience in delivering tailored in-company training and professionally accredited marketing courses.

Through a one-off delivery (1-3 days) or a continual programme of learning and development, we aim to establish the right mix of skills to give your organisation a cutting edge in today’s competitive landscape.

  • Introduction to PR, Marketing and Marketing Communication
  • Fundamentals of B2B Marketing
  • Advertising and Integrated Media
  • Direct Marketing and Sales Promotion
  • Email Marketing
  • Affiliate Marketing
  • Effective Copy Writing for Web
  • Search Engine Marketing
  • Digital marketing and social media training

Case Study
Digital marketing training – Atradius

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