exploring communication®

It’s in our DNA…

Find out more >>

256% increase in online reach for Bitdefender

Our award winning campaign
continues to deliver…

Find out more >>

26% share of voice helps Siemens shout louder

Med-tech PR demonstrates value 
of health innovation

Find out more >>

80% rise in Facebook reach for Ottobock

Increase in social media
footprint on all platforms

Find out more >>

Is your organisation getting the attention it deserves?

We build results
led campaigns…

Find out how >>

Today’s top tech stories

The Guardian reports that Sony, in its fourth revision, is forecasting a £4bn net loss for the year ending March 2012. This is double an earlier forecast figure and the fourth consecutive year that Sony has posted losses. This change in fortune is attributed to companies such as Apple and Samsung taking control of some markets, and demand for consumer products like televisions dropping. The company is planning to cut 10, 000 jobs, which equates to around 6 per cent of its workforce, in the near future. Sony’s chief executive, Kazuo Hirai, has stated that he is prepared to take painful steps to revive the ailing electronics company and has said that he will not hesitate withdraw from businesses he deemed uncompetitive. The company believes that it will turn profit in the year ending March 2013, with operating profits of around £1.4bn.

The value of technology company Apple has reached $600bn writes The Telegraph. The only other company that has reached this mark is Microsoft in 1999, at the height of the dotcom boom. Wall Street is expecting Apple to show more than a 50 per cent increase in profits to $9.2bn when its first quarter results are posted later this month. With Apple launching a television product, and the announcement that last month it will begin paying a dividend, has caused some experts on Wall Street to believe that Apple shares will be trading at $1,000 within a year. Shares in Apple closed down at $628.44 yesterday, after having climbed as high as $644 earlier the same day.




More Technology Digest

Today’s top tech news

Many IT professionals are still not sure what the EU GDPR means to their organisation, reports SCMagazineUK.com. iStorage carried out a survey at Infosecurity Europe 2016 in London, which revealed that 28 per cent of respondents don’t know that a... Read more

Today’s top tech news

New research has revealed that only 13 per cent of UK workers trust the US for storing data, reports CloudPro.co.uk. However, 40 per cent of workers would be happy if their data is stored in the EU. “The EU regulatory... Read more

Today’s top tech news

Facebook has withdrawn video creators’ abilities to embed external links into their clips, reports BBC.co.uk. The move is in line with Facebook’s move towards a ‘walled garden’ – a site that provides every user’s need internally, from video to news.... Read more

Today’s top tech news

Security researchers have discovered a new strain of ransomware coded entirely in JavaScript which could increase its chances of being activated, reports BBC.co.uk. Unlike executable program files, JavaScript documents do not always trigger a security warning on Windows or require... Read more

Today’s top tech news

The number of private technology companies valued north of $1bn that are based in Europe has risen to 47, reports TheGuardian.com. More than a third of these businesses are based in Britain, including Asos, Transferwise and Zoopla, as well as... Read more