exploring communication®

It’s in our DNA…

Find out more >>

256% increase in online reach for Bitdefender

Our award winning campaign
continues to deliver…

Find out more >>

26% share of voice helps Siemens shout louder

Med-tech PR demonstrates value 
of health innovation

Find out more >>

80% rise in Facebook reach for Ottobock

Increase in social media
footprint on all platforms

Find out more >>

Is your organisation getting the attention it deserves?

We build results
led campaigns…

Find out how >>

Today’s top tech stories

The Guardian reports that Sony, in its fourth revision, is forecasting a £4bn net loss for the year ending March 2012. This is double an earlier forecast figure and the fourth consecutive year that Sony has posted losses. This change in fortune is attributed to companies such as Apple and Samsung taking control of some markets, and demand for consumer products like televisions dropping. The company is planning to cut 10, 000 jobs, which equates to around 6 per cent of its workforce, in the near future. Sony’s chief executive, Kazuo Hirai, has stated that he is prepared to take painful steps to revive the ailing electronics company and has said that he will not hesitate withdraw from businesses he deemed uncompetitive. The company believes that it will turn profit in the year ending March 2013, with operating profits of around £1.4bn.

The value of technology company Apple has reached $600bn writes The Telegraph. The only other company that has reached this mark is Microsoft in 1999, at the height of the dotcom boom. Wall Street is expecting Apple to show more than a 50 per cent increase in profits to $9.2bn when its first quarter results are posted later this month. With Apple launching a television product, and the announcement that last month it will begin paying a dividend, has caused some experts on Wall Street to believe that Apple shares will be trading at $1,000 within a year. Shares in Apple closed down at $628.44 yesterday, after having climbed as high as $644 earlier the same day.

 

 

RSS

More Technology Digest

Today’s top tech news

WHSmith denies data breach after customer information is reportedly emailed to its entire mailing list, reports Telegraph.co.uk. Thousands of WHSmith customers have been emailed the personal details of other magazine subscribers because of a processing ‘bug’ in the retailer’s Contact... Read more

Today’s top tech news

The UK’s National Crime Agency (NCA) website has fallen victim to cyber attackers, reports Guardian.co.uk. A Distributed Denial of Service (DDoS) attack was launched against the NCA, which is seen as a retaliation by Lizard Squad for the six teenagers... Read more

Today’s top tech news

British spy agencies have checked leaked Ashley Madison records to see if their staff are vulnerable to blackmail, reports Telegraph.co.uk. A senior government source has revealed that personal data from the dating website, which has been published on the dark... Read more

Today’s top tech news

Children should be warned about the dangers of the web sooner, reports SkyNews.com. Baroness Shields, the former head of Facebook’s Europe division, has warned children should be informed about cyber-bullying and grooming sooner. Her remarks come as a YouGov poll... Read more

Today’s top tech news

Facebook has launched its own digital assistant to rival Apple’s Siri and Microsoft’s Cortana, reports BBC.co.uk. “M is a personal digital assistant inside of Messenger that completes tasks and finds information on your behalf,” explains David Marcus, Head of Messenger... Read more