exploring communication®

It’s in our DNA…

Find out more >>

256% increase in online reach for Bitdefender

Our award winning campaign
continues to deliver…

Find out more >>

26% share of voice helps Siemens shout louder

Med-tech PR demonstrates value 
of health innovation

Find out more >>

80% rise in Facebook reach for Ottobock

Increase in social media
footprint on all platforms

Find out more >>

Is your organisation getting the attention it deserves?

We build results
led campaigns…

Find out how >>

Today’s top tech stories

The Guardian reports that Sony, in its fourth revision, is forecasting a £4bn net loss for the year ending March 2012. This is double an earlier forecast figure and the fourth consecutive year that Sony has posted losses. This change in fortune is attributed to companies such as Apple and Samsung taking control of some markets, and demand for consumer products like televisions dropping. The company is planning to cut 10, 000 jobs, which equates to around 6 per cent of its workforce, in the near future. Sony’s chief executive, Kazuo Hirai, has stated that he is prepared to take painful steps to revive the ailing electronics company and has said that he will not hesitate withdraw from businesses he deemed uncompetitive. The company believes that it will turn profit in the year ending March 2013, with operating profits of around £1.4bn.

The value of technology company Apple has reached $600bn writes The Telegraph. The only other company that has reached this mark is Microsoft in 1999, at the height of the dotcom boom. Wall Street is expecting Apple to show more than a 50 per cent increase in profits to $9.2bn when its first quarter results are posted later this month. With Apple launching a television product, and the announcement that last month it will begin paying a dividend, has caused some experts on Wall Street to believe that Apple shares will be trading at $1,000 within a year. Shares in Apple closed down at $628.44 yesterday, after having climbed as high as $644 earlier the same day.




More Technology Digest

Today’s top tech news

Members of the public should be able to check out suspicious drones on their smartphones, reports Independent.co.uk. An influential House of Lords committee has urged the Government to set up on online database of all civilian drone flights, after warning... Read more

Today’s top tech news

The UK government has backed plans to build a spaceport for commercial spaceflight by 2018, reports Independent.co.uk. It is hoped that the spaceport could eventually offer cosmic flights from Newquay or Glasgow that will be faster than HS2. Companies involved... Read more

Today’s top tech news

Facebook founder Mark Zuckerberg says he would “love” to work more closely with Google to connect the developing world to the internet, reports Telegraph.co.uk. “When we launched the Internet .org app in Zambia with our operator partner there, one of... Read more

Today’s top tech news

Samsung has unveiled two new flagship smartphones at Mobile World Congress 2015, aimed at taking on arch-rival Apple, reports Sky.com. The Galaxy S6 and S6 Edge no longer feature plastic cases, and instead sport a premium-look metal body. The latter... Read more

Today’s top tech news

The UK Government has advised internet companies, such as Facebook, Twitter and Google, to do more to tackle terrorist activity on their platforms, reports Sky.com. The Government said, “internet companies have a social responsibility to ensure their networks do not... Read more