exploring communication®

It’s in our DNA…

Find out more >>

169% increase in online reach for Bitdefender

Our award winning campaign
continues to deliver…

Find out more >>

26% share of voice helps Siemens shout louder

Med-tech PR demonstrates value 
of health innovation

Find out more >>

80% rise in Facebook reach for Ottobock

Increase in social media
footprint on all platforms

Find out more >>

Is your organisation getting the attention it deserves?

We build results
led campaigns…

Find out how >>

Today’s top tech stories

The Guardian reports that Sony, in its fourth revision, is forecasting a £4bn net loss for the year ending March 2012. This is double an earlier forecast figure and the fourth consecutive year that Sony has posted losses. This change in fortune is attributed to companies such as Apple and Samsung taking control of some markets, and demand for consumer products like televisions dropping. The company is planning to cut 10, 000 jobs, which equates to around 6 per cent of its workforce, in the near future. Sony’s chief executive, Kazuo Hirai, has stated that he is prepared to take painful steps to revive the ailing electronics company and has said that he will not hesitate withdraw from businesses he deemed uncompetitive. The company believes that it will turn profit in the year ending March 2013, with operating profits of around £1.4bn.

The value of technology company Apple has reached $600bn writes The Telegraph. The only other company that has reached this mark is Microsoft in 1999, at the height of the dotcom boom. Wall Street is expecting Apple to show more than a 50 per cent increase in profits to $9.2bn when its first quarter results are posted later this month. With Apple launching a television product, and the announcement that last month it will begin paying a dividend, has caused some experts on Wall Street to believe that Apple shares will be trading at $1,000 within a year. Shares in Apple closed down at $628.44 yesterday, after having climbed as high as $644 earlier the same day.

 

 

RSS

More Technology Digest

Today’s top tech news

WikiLeaks founder Julian Assange has accused Google of behaving like a “privatised version of the NSA” in the way it collects and stores information about people, reports Sky News. He stated that the internet giant was not doing anything illegal... Read more

Today’s top tech news

eBay has become the victim of a cross-site scripting attack, which sent some of its users to a malicious website designed to steal their credentials, reports Computing.co.uk. An eBay customer alerted the auction site to the attack, but the BBC... Read more

Today’s top tech news

A survey polling 200 senior decision makers reveals that many large businesses still don’t ‘get it’ when it comes to cybersecurity, reports SCMagazineUK.com. The results illustrate that despite the increasing sophistication and frequency of cyberattacks, businesses remain blind-sighted, with nearly... Read more

Today’s top tech news

Amazon’s Kindle has been found to be vulnerable to a type of malware that is triggered by downloading an eBook, reports TheInquirer.net. Security researcher Benjamin Daniel Mussler has demonstrated a proof of concept attack that uses cross-site scripting (XSS) to... Read more

Today’s top tech news

Government demands for information on Google’s users have risen 250% since 2009, reports TheGuardian.com. Google’s legal director, Richard Salgado, said, “This increase in government demands comes against the backdrop of revelations about government surveillance programs. Despite these revelations, we have... Read more